83%
of people surveyed say they discover new products and services
on Instagram.*
81%
of people surveyed say they research products and services
on Instagram.*
80%
use Instagram to decide whether to buy a product or service.*
*Facebook | How Instagram Boosts Brands and Drives Sales | February 6, 2019
700 million
users worldwide.*
12%
of users visit daily.*
57% men
and 43% women.*
30-49
largest group of users.*
57%
users access through the mobile app.*
*LinkedIn Business Highlights from Microsoft’s FY20 Q3 Earnings (April 2020)
3.065 billion
monthly active users.*
135 billion
Facebook’s total ad revenue amounted In 2023.*
87%
of people say they made a purchase or followed a brand.*
30.9
minutes spent daily by American users.*
29% ROI
Facebook generates the highest return on investment.*
*Sprout Social | 24 Facebook Statistics Marketers Should Know in 2024