
83%
of people surveyed say they discover new products and services
on Instagram.*

81%
of people surveyed say they research products and services
on Instagram.*

80%
use Instagram to decide whether to buy a product or service.*
*Facebook | How Instagram Boosts Brands and Drives Sales | February 6, 2019

700 million
users worldwide.*

12%
of users visit daily.*

57% men
and 43% women.*

30-49
largest group of users.*

57%
users access through the mobile app.*
*LinkedIn Business Highlights from Microsoft’s FY20 Q3 Earnings (April 2020)

3.065 billion
monthly active users.*

135 billion
Facebook’s total ad revenue amounted In 2023.*

87%
of people say they made a purchase or followed a brand.*

30.9
minutes spent daily by American users.*

29% ROI
Facebook generates the highest return on investment.*
*Sprout Social | 24 Facebook Statistics Marketers Should Know in 2024